{"title":"The Happy Now","description":"","products":[{"product_id":"the-happy-now-rudie-nudie-playmat","title":"The Happy Now Playmat [Regular]","description":"\u003cp\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eWho wouldn't be happy with their nappy off on The Happy Now waterproof playmat? A vibrant splash of colour and hand-drawn patterns makes for a striking design. Use it at home, throw it in the nappy bag for the park, and if it gets dirty? Simply throw it in the washing machine to wash. If you're looking for a gorgeous gender neutral baby gift, then we think you may have just found it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDesigned by Stephnie Croft from Studio Von.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eComplete with the standard features of the Rudie Nudie playmats:\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e- 100% soft cotton top layer\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e- Waterproof bottom layer\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e- Machine washable\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e- Perfect for nappy-free playtime\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e- Dimensions: 90cm x 90cm\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e- Plastic free and cruelty free\u003c\/span\u003e\u003c\/p\u003e","brand":"Rudie Nudie Designs","offers":[{"title":"Default Title","offer_id":1579913642004,"sku":"MAT90THN","price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2267\/6299\/files\/happy-now-extra-large-kids-blanket.png?v=1721110295"},{"product_id":"the-happy-now-larger-size-playmat","title":"The Happy Now Playmat [Large]","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #808080;\"\u003eGOOD NEWS! The Happy Now is back after another sell-out. We’re thrilled that you love this design so much and we’ll keep doing our best to keep it on our shelves!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #808080;\"\u003eThe Happy Now was one of the original two designs in the Rudie Nudie collection, and has been one of our most popular since launching. Designed by Steph Croft from Studio Von, it has the most beautiful colours and patterns, and will be sure to capture your little one's attention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #808080;\"\u003eThis large size is great for nappy-free playtime, sensory play, toilet training and even for picnics in the park. The list of uses really is endless for a waterproof and machine washable playmat, which catches all of the mess! If you're looking for a gorgeous gender neutral baby gift, then we think you may have just found it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #808080;\"\u003eComplete with the standard features of the Rudie Nudie playmats:\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e- 100% soft cotton top layer\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e- Waterproof bottom layer\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e- Machine washable\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e- Perfect for nappy-free playtime\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e- Dimensions: 130 x 130cm\u003cbr\u003e- Plastic free and cruelty free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rudie Nudie Designs","offers":[{"title":"Default Title","offer_id":37163175313566,"sku":"MAT130THN","price":109.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2267\/6299\/files\/happy-now-extra-large-kids-blanket.png?v=1721110295"},{"product_id":"the-happy-now-jumbo-coming-soon","title":"The Happy Now Picnic Rug","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #808080;\"\u003eIT’S BACK! We know many of you have been patiently waiting for The Happy Now to return. It’s finally here, although with the love this design receives, it may not be around for long!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #808080;\"\u003eThe original member of our Rudie Nudie family, The Happy Now, has been one of our most popular designs. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #808080;\"\u003eOur jumbo size picnic rugs are a whopping 2 x 2m, which will be perfect for your whole family for picnics or at the beach.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #808080;\"\u003eOur jumbo picnic rugs are waterproof, absorbent and machine washable, just like our other playmats. It also comes with a convenient drawstring backpack [yellow].\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #808080;\"\u003eComplete with:\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e- Soft polyester top layer\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e- Waterproof bottom layer\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e- Machine washable [we recommend an extra spin cycle for this big guy!]\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e- Dimensions: 200 x 200cm\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e- Plastic free and cruelty free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #808080;\"\u003e Designed by\u003c\/span\u003e Stephnie Croft \u003cspan style=\"color: #808080;\"\u003efrom Studio Von.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #808080;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rudie Nudie Designs","offers":[{"title":"Default Title","offer_id":39363243737246,"sku":"RUG200THN","price":159.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2267\/6299\/files\/happy-now-extra-large-kids-blanket.png?v=1721110295"},{"product_id":"the-happy-now-jumbo-picnic-rug-umbrella-version","title":"The Happy Now Picnic Rug *UMBRELLA VERSION*","description":"\u003cp\u003eOur Rudie Nudie Picnic Rugs are designed with beach lovers in mind! With a handy eyelet in the center, these versatile beach mats allow you to easily position your rug under your favorite umbrella, whether it’s a Cool Cabana or a traditional beach umbrella. Perfect for those long, sunny days by the shore.\u003c\/p\u003e\n\u003cp\u003eThe Happy Now, the original member of our Rudie Nudie family, remains one of our most popular designs for both picnics and beach outings.\u003c\/p\u003e\n\u003cp\u003eOur jumbo beach mats measure an impressive 2 x 2 meters, offering plenty of room for the whole family, whether you're picnicking in the park or lounging by the waves.\u003c\/p\u003e\n\u003cp\u003eThese jumbo beach mats are:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWaterproof, absorbent, and machine washable, just like our other playmats\u003c\/li\u003e\n\u003cli\u003eComplete with a soft polyester top layer\u003c\/li\u003e\n\u003cli\u003eFeaturing a durable waterproof bottom layer\u003c\/li\u003e\n\u003cli\u003eEquipped with an umbrella eyelet for easy setup\u003c\/li\u003e\n\u003cli\u003eMachine washable (we recommend an extra spin cycle for this big guy!)\u003c\/li\u003e\n\u003cli\u003eDimensions: 200 x 200 cm\u003c\/li\u003e\n\u003cli\u003ePlastic-free and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlus, they come with a convenient yellow drawstring backpack for ease carrying.\u003c\/p\u003e","brand":"Rudie Nudie Designs","offers":[{"title":"Default Title","offer_id":44960010240255,"sku":"HAPPYJUMBOUMBRELLA","price":164.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2267\/6299\/files\/happy-now-beach-blanket-with-umbrella-hole.png?v=1721110450"},{"product_id":"the-happy-now-jumbo-picnic-rug-us","title":"The Happy Now Picnic Blanket","description":"\u003cp\u003eThe original member of our Rudie Nudie family, The Happy Now has been one of our most popular designs. Designed by Stephnie Croft from Studio Von.\u003c\/p\u003e\n\n\u003cp\u003eOur jumbo picnic blankets are a whopping 78\" x 78\" - perfect for your whole family for picnics or at the beach.\u003c\/p\u003e\n\n\u003cp\u003eOur jumbo picnic blankets are waterproof, absorbent and machine washable, just like our other playmats. They also come with a convenient yellow drawstring backpack.\u003c\/p\u003e\n\n\u003cp\u003eComplete with:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSoft polyester top layer\u003c\/li\u003e\n\u003cli\u003eWaterproof bottom layer\u003c\/li\u003e\n\u003cli\u003eMachine washable [we recommend an extra spin cycle for this big guy!]\u003c\/li\u003e\n\u003cli\u003eDimensions: 78\" x 78\"\u003c\/li\u003e\n\u003cli\u003ePlastic-free and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rudie Nudie Designs","offers":[{"title":"Default Title","offer_id":47320051384575,"sku":"RUG200THNUS","price":149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2267\/6299\/files\/happy-now-extra-large-kids-blanket.png?v=1721110295"},{"product_id":"the-happy-now-jumbo-picnic-rug-umbrella-version-us","title":"The Happy Now Picnic Blanket *UMBRELLA VERSION*","description":"\u003cp\u003eOur Rudie Nudie picnic blankets are designed with beach lovers in mind! With a handy eyelet in the center, these versatile beach mats let you easily position your blanket under your favorite umbrella - whether it's a Cool Cabana or a traditional beach umbrella. Perfect for long, sunny days by the shore.\u003c\/p\u003e\n\n\u003cp\u003eThe Happy Now, the original member of our Rudie Nudie family, remains one of our most popular designs for both picnics and beach outings. Designed by Stephnie Croft from Studio Von.\u003c\/p\u003e\n\n\u003cp\u003eOur jumbo picnic blankets measure an impressive 78\" x 78\" offering plenty of room for the whole family - whether you're picnicking in the park or lounging by the waves.\u003c\/p\u003e\n\n\u003cp\u003eOur jumbo picnic blankets are waterproof, absorbent and machine washable, just like our other playmats. They also come with a convenient yellow drawstring backpack.\u003c\/p\u003e\n\n\u003cp\u003eComplete with:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSoft polyester top layer\u003c\/li\u003e\n\u003cli\u003eWaterproof bottom layer\u003c\/li\u003e\n\u003cli\u003eMachine washable [we recommend an extra spin cycle for this big guy!]\u003c\/li\u003e\n\u003cli\u003eDimensions: 78\" x 78\"\u003c\/li\u003e\n\u003cli\u003eUmbrella eyelet: 1.6\" diameter\u003c\/li\u003e\n\u003cli\u003ePlastic-free and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rudie Nudie Designs","offers":[{"title":"Default Title","offer_id":47320052203775,"sku":"HAPPYJUMBOUMBRELLAUS","price":154.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2267\/6299\/files\/happy-now-beach-blanket-with-umbrella-hole.png?v=1721110450"},{"product_id":"the-happy-now-playmat-large-us","title":"The Happy Now Playmat [Large] US","description":"\u003cp\u003eThe Happy Now was one of the original two designs in the Rudie Nudie collection and has been one of our most popular since launching. Designed by Steph Croft from Studio Von, it has the most beautiful colors and patterns and is sure to capture your little one's attention.\u003c\/p\u003e\n\n\u003cp\u003eThe large size is great for diaper-free playtime, sensory play, potty training and even for picnics in the park. The list of uses really is endless for a waterproof and machine washable playmat that catches all of the mess! If you're looking for a gorgeous gender-neutral baby gift, then we think you may have just found it!\u003c\/p\u003e\n\n\u003cp\u003eComplete with the standard features of the Rudie Nudie playmats:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e100% soft cotton top layer\u003c\/li\u003e\n\u003cli\u003eWaterproof bottom layer\u003c\/li\u003e\n\u003cli\u003eMachine washable\u003c\/li\u003e\n\u003cli\u003ePerfect for diaper-free playtime\u003c\/li\u003e\n\u003cli\u003eDimensions: 51\" x 51\"\u003c\/li\u003e\n\u003cli\u003ePlastic-free and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rudie Nudie Designs","offers":[{"title":"Default Title","offer_id":47320052662527,"sku":"MAT130THNUS","price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2267\/6299\/files\/happy-now-extra-large-kids-blanket.png?v=1721110295"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2267\/6299\/collections\/2._Happy_Now_low_res_jpeg.jpg?v=1685087708","url":"https:\/\/rudienudiedesigns.com\/en-gb\/collections\/the-happy-now.oembed","provider":"Rudie Nudie Designs","version":"1.0","type":"link"}